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“What am I doing here?” said the participant!

Learning and development budgets are under the microscope and training and development departments are under pressure to deliver interventions that make a real difference.  Why then is it still common to find participants attending training courses without knowing why they are attending or what they expect to achieve at the end of the programme? Asked why the particular course was selected, the reasons can often be surprising; they can be as simple as the following:

  • The boss went on it ten years ago when he joined the company and it worked for him, so everybody is sent.
  • The line manager selected the course from the options provided on the annual development review form without discussing it with the participant.
  • All our new managers go through the foundation management programme, regardless of need.
  • The programme selected depends on grade or status in the company not by ability or potential.

The above reasons are common, easy to action and relatively safe, nobody ever got sacked for sending someone on a management programme! However, does this approach deliver? Well, in most cases the answer is only marginally. Happy sheets are scored ‘Fairly Good’, participants leave the training room feeling they have developed one or two new skills and have a few ideas to try back in the workplace. But did the programme address specific gaps in their identified skills or knowledge? The answer is almost definitely not.

For some time Personal Development Plans (PDP’s) have been used to identify specific objectives that can be highlighted prior to attending the course, focused on during the programme then built on after the course ends. The problem is the objectives tend to be relatively unstructured, are often not aligned with the business’s needs, sometimes don’t match the course content and are based on either the participants, or the line manager’s view of what is needed, which can be biased or not reflect what is actually required.

Using 360° Feedback To Support Dynamic Course Assessment

It is in this area that 360° Feedback has started to develop a reputation as an effective and integrated pre and post course assessment and evaluation tool. 360° Feedback’s ability build awareness and a deeper understanding of the participants development needs in a way that is easily understood and just as importantly measurable, means the participant starts the course with a clear understanding and acknowledgement of their objectives for attending.

So how do you use 360° Feedback to ensure your participants get the most from their training. The following approach is typical, and in our experience, delivers the best results.

1. Pre–Course Assessment

The process starts by each participant undertaking a ‘Pre-Course 360° Assessment’ about one to two weeks prior to attending the first session of the training course. Feedback can be obtained from their line manager, direct reports, peers and key colleagues. The preferred method is to base all questions on observed behaviour in the workplace, with the questions being aligned to the specific skills or competencies required for each individual’s job. The selection of the reviewers is at the discretion of the participant and all feedback is highly confidential, only being available to the individual and the Training Consultant, who will then use the information to ensure the proposed programme addresses the key issues highlighted from the questionnaires. In addition extra benefit can also be gained when the participant chooses to discuss the feedback with their line manager.

Once all the feedback has been obtained each participant will then receive an individual report which shows (graphically) how the participant was rated in each area (and question) by the different groups. Comparisons with the organisation’s (or groups) average rating in each area can also be included. Ideally this feedback should be delivered by the Training Consultant who will ensure the feedback is fully understood and support is provided if required. The participant is now fully aware of which areas they need to develop and by how much prior to attending the course.

2. Integration With Course Delivery

The feedback from the Pre-Course Assessment can then be used within the course itself. The Training Consultant can use the aggregated information to help inform content design, delivery methods and the streaming of participants into groups to help address specific identified issues. This takes place in an environment where each participant now fully understands their strengths, weaknesses and areas where they need to develop additional skills or build knowledge. This awareness is particularly relevant in role plays or exercises where the participant may wish to share some of the feedback obtained from the Pre-Course assessment with their fellow participants to obtain more insightful feedback from within the group.

3. Post–Course Evaluation

Undertaken between 3 and 6 months after attending the course, this 360° is used to track changes and improvements since the Pre-Course Assessment. The review is repeated with the same question sets, responding individuals, and any changes are then identified. At an individual level this not only shows where skills have been developed but also identifies outstanding areas for development that should be picked up in future development reviews or training initiatives.

When the feedback is looked at from an aggregated (group) perspective, the effectiveness of the course and the resulting improvements to the way participants have performed or behaved back in the workplace can be clearly identified. This is the ‘Holy Grail’ of any course assessment process, demonstrating the training works! As the feedback is detailed, specific and unbiased, it is invaluable for informing ongoing modifications to the course structure or content.

4. Ongoing Assessment Of Learning & Development Needs

When used in isolation to help a participant get the most from a training programme 360° Feedback can be a very effective tool. However, when the feedback from several assessments over a number or training initiatives is combined and used to help inform annual development reviews the results can be outstanding. Not only the effectiveness of the training undertaken can be evaluated but the progress the individual has made in developing their skills or competencies can be accurately plotted and even projected in some cases, thereby supporting wider resource and succession planning requirements. Thereby what starts as a tool that helps the participant understand why they are attending a training programme and how to get the most from it, can ultimately help inform the future direction of your organisation.

360° Based Course Assessment - Delivering Excellent Results

360°’s ability to provide objective feedback from a wide base of reviewers produces excellent data on which to base your assessment of your development needs. The following reasons help explain why it is proving to be such a powerful tool.

  • It Increases Personal Ownership – as the participant invests in the process of identifying potential areas for development as part of the 360° Feedback process. They are far more likely to ‘buy into’ any resulting training and development solution.

  • It Increases Group Ownership & Support – as reviewers contribute feedback as part of the process of identifying potential areas for development in others, it is highly likely that they will be far more willing to support any resulting training by providing further coaching, support and help than if they were isolated from the process.

  • It Validates Your Training Requirements – any training and development needs identified by the individual can be validated by the group through using 360° Feedback. This ensures the outcome is not biased towards an individual’s perspective but is validated by people who observe on a daily basis the behaviour of the potential trainee.

  • It Provides Balanced Feedback – the more feedback the better, in the case of 360° this enhanced feedback leads to far more accurate and balanced data on which to base your training and development strategy.

  • It Clarifies Priority Setting – sometimes it is difficult to see the wood for the trees and identify which skills gap or learning requirement should be done in which order. The highly accurate data produced by the 360° Feedback process enables learning and development needs to be prioritised clearly and simply.

  • It Can Bring The Feedback To Life – a picture is worth a thousand words. The graphs and diagrams produced by today’s online 360° systems can help pinpoint development needs in a way that pure data struggles to match.

  • It Can Simplify The Decision Making – the accurate data produced as a result of the 360° Feedback process can also be used to match the individuals needs directly with available profiled training and development resources. This can simplify the process of identifying suitable personal development initiatives.

  • It Can Identify Cause & Effect – when used as part of an ongoing process of assessment, the 360° Feedback process can demonstrate through cause and effect, when your training and development initiatives are working or not.

  • It Can Identify Group Learning Needs – aggregated reports generated from the 360° Feedback process can be used to identify group training and development requirements. These requirements can also be cross referenced against role, function, location etc to produce highly focused learning initiatives.

You can see why 360° Feedback is such a powerful development tool. Implemented well it can prove to be transformational in how people behave and work with each other, and can provide a platform for enhanced personal and organisational development.

In response to this potential, Predaptive has developed 360°Insight™ which goes beyond the simple mechanics of 360° review to ensure that the process matches your organisational context and engages employees to provide a safe and developmental environment.

If you would like to discuss whether 360°Insight™ can help you get more from your training and development initiatives please contact:

Lynn Joy
e: lynnj@predaptive.com
t: +44 (0)1789 734333

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